“One believes things because one has been conditioned to believe them.”
Generative AI (GenAI) has become increasingly popular in recent years, but its adoption by businesses comes with a degree of ethical risk. Organizations must prioritize the responsible use of GenAI by ensuring it is accurate, safe, honest, empowering, and sustainable.
One of the primary concerns with GenAI is its potential misuse for crafting convincing phishing emails, generating disinformation through deepfake videos, and spreading misinformation via authentic-looking social media posts, posing a new set of challenges and risks in the realm of cybersecurity.
Through GenAI, attackers may generate new and complex types of malware, phishing schemes, and other cyber dangers that can avoid conventional protection measures, leading to data breaches, financial losses, and reputational risks.
To mitigate these risks, organizations need to be mindful of the ethical implications and take necessary steps to reduce risks. Specifically, they need to use zero or first-party data, keep data fresh and well-labeled, ensure there’s a human in the loop, test and re-test, and get feedback.
Corporate leaders, academics, policymakers, and countless others are looking for ways to harness GenAI technology, which has the potential to transform the way we learn, work, and more.
In conclusion, while GenAI has the potential to revolutionize the way we live and work, it is essential to be aware of its potential risks and take necessary precautions to ensure its responsible use.
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Yes, the image and words above were GenAI created. The assembled words of a software program makes good points but it certainly does not "sound" like my writing. Yet it provides a glimpse into the world of artificial intelligence that is quite varied in capability and what is real AI versus pretenders to the technology.
I wrote a piece about artificial intelligence in college nearly 40 years ago. It did not get published so you can imagine it did not meet the better academic standards for a paper.
But in it, I wrote of the benefits AI could have for us and the dangers it will create. One can only look to social media and the good it has given us. We need to acknowledge that with the good, social media has also come with new costs to us as humans.
The same will be true for GenAI.
And nearly 40 years later, my thoughts from that paper remain the same; "Artificial Intelligence will be a great technology that can benefit all of humankind, but we must not allow AI to become humankind."
Stay inspired my friends!
- Baxter, K., & Schlesinger, Y. (2023, June 6). Managing the Risks of Generative AI. Harvard Business Review. https://hbr.org/2023/06/managing-the-risks-of-generative-ai
- Saha, S., & Chakraborty, S. (2023). Impacts and Risk of Generative AI Technology on Cyber Defense. arXiv preprint arXiv:2306.13033.
- Forbes Technology Council. (2023, April 19). Exploring The Security Risks Of Generative AI. Forbes. https://www.forbes.com/sites/forbestechcouncil/2023/04/19/exploring-the-security-risks-of-generative-ai/
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