Tuesday, January 31, 2012

Unending Opportunity

"The world is all gates, all opportunities, strings of tension waiting to be struck." -Ralph Waldo Emerson

We have all seen them at various times in our life. It might be in the middle of the night when we can't sleep so we turn on the television. They even creep into full page advertisements in your favorite magazine or newspaper. What I am referring to are those "opportunities of a lifetime" announcements.

Act now they scream out loudly. "Money making franchise opportunity of the century." "A 150 billion dollar business." "Big money in your spare time." The pitch is that this opportunity won't last much longer, so dial that number now.

And I guess the numbers can't be wrong. Infomercials, direct-response TV marketing as it's formally known, are expected to rise to a record $174 billion, by 2014, according to Yoram Wurmser of Direct Marketing Assn. So there are a lot of people jumping at the opportunity that isn't supposed to last.

Their marketing pitch is pretty powerful to say the least. Something else that is pretty powerful is love. Love is not an opportunity that is a limited time offer. Love is an opportunity that is never ending.

As I wrote in my book Love Is, "love is eternal." It is never-ending, unchanging and can never run empty. You have no way of using up or consuming all of God’s love. There is no fuel gauge on that love, no gas station in which to fill back up with more love. It is there, always and overflowing in your life.

So take the opportunity to find and know how powerful love can be in your own life. It is a great thing to have and will help you achieve your best life. Stay inspired my friends.

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