“Happiness is not so much in having or sharing. We make a living by what we get, but we make a life by what we give.” — Norman MacEwan
People ask me quite often these days, in the world of Information Technology, what exactly is the 3rd Platform. In our business, we like to show the above diagram and talk tracks describing it. Sometimes it comes off sounding like a lot of marketing and at other times it gets so deep into the technology that one can feel overwhelmed by all of it.
Relax, I'm not here to sell you a product or wow you with technical brilliance.
When you try to comprehend what the 3rd Platform means, bring your thoughts down to just you and your connections to other people. On average, most people indicate they have what they would call three close friends. If you add that to our Facebook, Twitter, Instagram, and the many other social networks we probably have more than 4003 friends.
The data generated just by your interactions with these friends is enormous. In 2012, it was estimated that every household alone generated 52GB of data. That is two years ago and this data growth has only accelerated. Think of everything you do, you location services on your smart phone, use of your ATM card, watching cable television or a doctor's visit; all of these things are amassing more and more data.
Without going into the reasons (good or bad) on why all of this data is being collected, what the 3rd Platform does is to help companies handle this huge amount of data. Given the amount of data and infrastructure needed to support all of this data, if we did nothing it would be similar to needing tens of thousands of people as were used to build the pyramids.
So the 3rd Platform creates a need for simpler, more versatile and more powerful options to store, manage and use the data. This includes newer, more cost and flexible storage systems. It includes software that provides an easy method to manage, move, and measure all of this data. And we are talking lots of data.
It is estimated that every minute...
- YouTube users upload 48 hours of new video
- Instagram users share 3,600 new photos
- Brands and organizations on Facebook receive 34,722 "likes"
- Over 100,000 tweets are sent
So what you are doing in your life is adding data to this 3rd Platform data surge. And I don't mean to scare you away from generating data. I believe every connection we can make with another person, every good thing we can do, in every method available to us is a good thing. The 3rd Platform is not a bad thing, it is just a thing. What matters is how we respond as humans within the crush of all that new data.
Connect to life using your tablet, smartphone, biometric watches, laptops, televisions, cars and everything else.
Just don't forget to look up from your device and connect with other people, eye-to-eye, handshake to handshake, and voice to ear.
And stay inspired my friends.
