"This more than successful idea from New York agency JWT was made to promote their search for coats for the homeless during the freezing winter in New York. The idea was to paint a giant homeless person on a wall and place coat hooks on the upper half of his body. As people hang their donated coats on the hooks.” ~Osocio.org
The above picture and subsequent story surrounding it is pretty interesting. When you read the story, you will see a short statement that says, "The building managers were not happy. Memos were sent. Phone calls made. Much grumpiness ensued."
At this point you could stop and start to wonder why anyone would be upset about a project to collect winter coats for the homeless. "How dare they," one might say. You could even slide down to the comments section of the article and read people questioning it as well.
But the article does note right after the statement that one should "Read the whole story at Adverting/Design Goodness." Maybe in our hectic world of information overload, we just feel its too difficult to read the whole story. Maybe we are just too tired to dig a little deeper into what lay beneath the surface.
My point here isn't to debate the plight of homeless people. What I am here to say is that each of those homeless people are just that, people. Human beings, each with a story just like you have or I have.
There might be reasons for their condition beyond the thirty-second news story or television commercial view. Some may have placed themselves there by addiction, choice or self-decision. Others may have arrived by unfortunate job loss, loss of a spouse or other circumstance. But each has a story just beneath the surface of what you see.
Am I asking you to go out and question each homeless person about their life? Of course not. What I am asking you to do is not judge the surface of people. Do not think lowly of them only to try and lift yourself higher.
By digging a little deeper, you might find a story that could inspire you to do things better. You might find a story that opens your eyes in such a way to keep you from making the same mistakes. You might find a story that once told gives that person a new confidence in life.
You just might have placed a warm coat on that person which gives them another chance for a better life.
Find a winter coat drive near you. Its pretty darn easy to do, just use your favorite internet search engine such as Google or Bing and (in example) search for the words "winter coat donations atlanta". Or better yet, start your own winter coat or blanket drive. Find an organization to partner with and then go listen to the stories.
Maybe by digging a little deeper into the lives of others, you may find your own.
